Which Is More Important Customer Acquisition Or Customer Retention
What Is Customer Acquisition? Customer acquisition is the process of earning new customers, often through sales, marketing, advertising, referrals, and other strategies. With it, you can expose your brand to more people, increase revenue, and expand the business. What Is Customer Retention? On the other hand, customer retention is all about keeping the customers you already have. So, its main priority is ensuring that your existing customers remain subscribed to your services – or will come back for subsequent purchases in the future....